As a Senior Digital Designer under the Lenox Corporation creative team. I design and develop digital campaign assets across web, email, paid media, and social. I would collaborate on workflows that increase efficiency and elevate quality. In some cases I would proactively manage multiple projects simultaneously while provide guidance and mentorship among my teammates regarding any digital campaign for Direct to Consumer or Business to Business Plaforms.
Designed micro animation that is user-friendly to mobile and desktop platforms while enhancing engagement of our deals and products
In addition to creating Homepages for sales, the team also works on a monthly refresh website to bring newness to our family of brands. Design crops and use some HTML and CSS to lay out both mobile and desktop styles.
Designed emails for Oneida, Lenox, Reed and Barton. Each email featuring our products, blogs or collaboration with other third -parties like Disney, Star Wars and more.
Social media assets for Instagram, Facebook, and Pinterest were also designed to help promote Lenox Sales.
Working with Lenox Corporation, I have contributed in the increase of sales for Oneida by 15% in 2022 and would continue to contribute the increase of DTC sales through email and social campaign releases for many of our popular products including Spice Village.